Product information management is also simply referred to by the acronym, PIM. This a solution that offers one place to gather, oversee and upgrade the details of a product, generate a catalog, and dispense it through sales and E-commerce media. It is a procedure that enhances the management of information needed to promote products using multiple avenues. A platform like is guaranteed to provide a business with optimized marketing strategies through effective management of product information.

Solutions aligned with the management of product information are more practical for business-to-business and business-to-consumer corporations. This is because such corporations use multiple methods to sell their products in a variety of industries. In such a case, product data management comes in handy because such firms may have their data scattered all over. Yet, this information is required to be accessible from a central information system.

Elements That Influence a Company’s Utilization of Product Management of Information

Below are some of the features that determine a firm’s use of the management of product information:

  1. Constantly shifting or developing of products’ properties.
  2. A broad range of products and compound databases.
  3. A rise in the number of selling avenues.
  4. Web-based businesses and automated ordering systems.
  5. Multiple locations and localization necessities.
  6. Non-identical information technology framework.

Firms that make use of proper platforms for the management of their product information, stand a chance to be leaders in the market. These high odds are owed to their ability to capitalize on electronic tools and advanced integrated systems. For this to be actualized and for the desired results to be realized especially when working on long-term projects, an efficient strategy should come into play.

Properties of an Effective Product Information Approach to Long-Term Projects

1. Standard content

Software for the management of product information is needed to have plenty of information. However, bulky information is futile if it is of low quality. Therefore, information should not only be a lot but also be of a high standard. What does quality information mean? This information should be easily understandable by the target customers, is in line with the policies of the brand, and is enhanced for search engine optimization.

2. Easy accessibility

The information to be shared should be easily reachable by the audience. The repository used ought to be centralized for simple navigation, accessibility, and retrieval of data. This enhances the rate of conversion where those who are part of the audience now become customers.

3. Accurate targeting

Having the right product but advertising it to the wrong customers is all in vain. A successful approach to managing product information focuses the advertising on the right prospective clients. The target clients should be those people most likely to make purchases and find value in the products being sold.

What Are the Ways to Ensure That Long-Term PIM Projects Are Successful?

Long-term projects about the management of product information may fail upon implementation, for varying reasons. Here are some ways to ensure that your project succeeds:

1. Understand the influence that the project will have on your corporation

A typical corporation comprises various departments, each having a distinct mode of operation. In addition to this, each segment has a role to play that is different from there others. Therefore, the objectives for implementing such a project are dependent on each department. The corporation should therefore be clear on the impact that the project will have on each department, independently.

2. Seek professional assistance in managing your product information

The role of experts is to come in where the corporation falls short in some skills. To cut costs, corporations may tend to manage their product information internally even without the required competence. It is advisable to outsource professionals to handle some tasks because they might be complex and best handled by people equipped with suitable proficiency. 

3. Inadequate information about your product

It is wrong to assume that you are knowledgeable about everything there is to your product. You might constantly learn something new about the product that you are dealing with. With this in mind, always look into every detail regarding your product. Having all the necessary details at your fingertips makes it simpler to convince customers and make sales. 

What Are the Advantages of The Management of Product Information?

1. Improved client experience

It is easy to control personalized online experiences for the customers. This is done by leveraging the customization ability of the electronic commerce platform. Giving a touch of personality makes the customers feel comfortable and they enjoy interacting with the platform. This enhances the fulfillment of clients and also builds their loyalty.

2. Massive growth

Expansion requires a fast response to opportunities that emerge in the market. This entails incorporating new products, getting additional customers, and discovering new avenues of advertising. Integration tools have made it easy to do all these without using up excess resources such as time, funds, or effort.

3. Enhanced performance

The output of your personnel is improved by reducing redundancy. Automated processes allow your team to spend their time on tasks that add value to themselves and the corporation too. They will therefore be motivated to deliver quality results that will in turn boost the performance of the firm and give it an edge above the competitors.

It is worth noting that execution is only the beginning of the PIM journey. It is a continuous process that takes time and you should be patient as you make the most out of each step involved. Ensure that you understand where your data is stored and understand the mode in which it is generated, distributed, and utilized.

Web marketing is an essential technique in the life of a company, to better anticipate the needs of customers and meet their expectations. With a bright future ahead of it, the field of e-marketing has given rise to a number of professional occupations: web marketer, web communication manager, e-CRM project manager, etc. There are many professional opportunities for those who are passionate about the Internet.

E-marketer / Web marketer

At the heart of the digital communication strategy, the webmarketer is a web marketing profession. Their main mission is to promote their company’s website and increase traffic and sales. From the development of the strategy to the analysis of the results, the e-marketer applies his expertise to the activity of the company he works for. He sets the objectives to be achieved and the means to be implemented. Working on both the marketing and commercial aspects, his or her missions are very varied: analysis of the competition, consumer needs and market trends; definition of the marketing strategy to be adopted on the basis of these analyses; implementation of on and offline communication activities; development, design of the website; animation and promotion of the website (newsletters, e-mailings…); strategy and referencing of the website (SEA, SEO, link exchange campaigns…); etc… The web marketer is therefore present in all areas to enable the company to be visible and effective on the Internet.

Web communication manager

As the person in charge of digital communication, the web communication manager coordinates the various actions to improve the company’s image and ensure its presence on the Internet. As a major intermediary between a company and its web environment, he or she disseminates the company’s messages to Internet users and transmits their comments internally. The digital communication officer defines the company’s web communication strategy, develops various contents and measures the results. He or she is involved in many areas: customer relations or e-CRM, emailing, referencing and positioning. The web communication manager is a webmarketing profession, which can intervene in internal communication (social networks, company intranet, etc.) or external communication of the company (press, general public, partners, etc.) depending on the mission entrusted to him/her.

e-CRM (Customer Relationship Management) project manager

The e-CRM project manager is a key player in customer relations on the web. This web marketing profession has developed in many areas of activity: e-commerce, banking, insurance, telecoms, etc. Its missions are varied, ranging from online relationship marketing management to the implementation of customer relationship management campaigns on the Internet. In addition, the e-CRM project manager works closely with the marketing, IT and sales departments. Their objective is to offer a personalised service to each customer through the implementation of special offers. Indeed, the e-CRM project manager has a variety of tasks: setting up a customer strategy, defining customer needs, planning relationship marketing projects, analysing customer behaviour, managing e-CMR campaigns and monitoring the various actions. He/she must therefore know the customers and their needs well and have a perfect knowledge of the services and products offered by the company. His or her actions will contribute to building customer loyalty in the long term.

SEO or natural referencing is a technique to adopt for all those who wish to launch themselves on the Internet. SEO is essential to increase your visibility online. It seems to be a mountain to climb. For novices, it is a bit complicated to do. Young web players, SMEs and VSEs are afraid of not applying the right strategies.

Natural referencing: what exactly is it?

SEO or natural referencing is etymologically of English origin and means search engine optimisation. It brings together all the methods used to optimise content in order to automatically position it on the first page of search engines. Why do SEO or natural referencing? The launch of a place, a site or a content requires the use of SEO. On the Internet, competition is tough. There are currently about 1.7 billion websites. It’s very important to know this. Because, for example, if your shop is not known to everyone, no one will waste their time looking for it. Also, on the Internet, the use of SEO in the launch or promotion of your product is essential. If the Internet user has not been able to find the numerous contents present, you will not have any sales to conclude. To get a good position on the search engines, you need to understand how these engines rank. Each engine has its own rules. The site has to be designed to be seen by the search engine robots. SEO or natural referencing involves both the creation of content, technique and the maximisation of ergonomics.

What are the requirements of search engines?

Currently, the number of websites is estimated at almost 2 billion. It should be noted that the first website appeared in 1991. The person who created it was Tim Berners-Lee. Each of these sites is made up of many pages, videos and images. That’s several hundred billion documents. Without the search engine, it is a bit complicated to find the results. However, indexing the various documents, exploring the web in all its formats, and developing an algorithm to generate more relevant results means that the search engine or SEO is essentially used.

 The benefits of using SEO

SEO generally generates seven benefits to its user. It brings visibility. In this case, the Internet user simply types in the keyword needed to launch the search. Secondly, traffic will be better promoted or targeted. The experience for the site owner will be greatly improved. SEO provides an improved conversion rate. Organic results will be at the mercy of users. And finally, long-term traffic is assured.

When it comes to optimising the reputation of a website, the question of referencing is paramount. Today, two referencing systems are used, namely SEO and SEA. Here is what you need to know about SEA.

SEA: what is it?

Search Engine Advertising (SEA), also known as “paid search”, is one of the search strategies used in the field of web marketing. Unlike natural search engine optimization (SEO), which is based on organic search engine results, this technique focuses more on advertisements and sponsored links. In short, paid search consists of renting a place in search engines with the aim of appearing on the first pages of search results. In this practice, the advertiser pays a certain amount of money to its host each time an Internet user is interested in the advertisement to be promoted. Depending on the contract with the search engine that is responsible for displaying the advertisement, the remuneration can be based on the Cost Per Click (CPC), the Cost Per Thousand (CPM) or the Cost Per Acquisition (CPA).

SEA: what are its main objectives?

SEA is one of the marketing tactics designed to optimise website development and online sales. Like all SEO systems, its main objective is to increase traffic and sales for the owners of the sites that use this technique. In fact, paid referencing enables a website to be positioned in the first pages of search engines. It thus increases the visibility of the advertisement and subsequently makes it possible to attract customers and effectively sell the items offered. The other objective of paid referencing is to help those who wish to stand out from the competition. Through the use of well-targeted and highly relevant keywords, Internet users will, in the majority of cases, come across the SEA referenced site instead of that of its competitors.

SEA: who is it aimed at?

Contrary to popular belief, the size of a company has no impact on SEA. Anyone can apply it according to their choice and the needs of their company. Thus, whether for professionals or individuals, this marketing strategy is a much better alternative. However, there are certain criteria that are essential to the success of a good paid referencing. Firstly, this advertising campaign depends on the range and usefulness of the products to be promoted. The more popular the products are, the more visitors the site will receive and the more sales it will be able to make. In addition, the success of the SEA also depends on the budget made available by the advertiser. In order to appear and rank well in the search results, the advertiser has to pay for the clicks made by visitors at a high price.

The SMA is linked to the General Directorate of the Ministry of Overseas Territories in France. It concerns young people aged 18 to 25 who have not chosen the job market. The SMA provides a targeted response to unemployment, exclusion and illiteracy in the areas where it operates. It is also a response to the de-socialisation to which many young people are prey.

A key player in the French overseas territories

The SMA was created in 1961. Its mission is to facilitate the professional integration of young people so that they can enter the workforce. This mainly concerns young volunteers and those who find themselves in a situation of failure or marginalisation. These subjects are mainly located in the overseas collectivities. The units that make up the SMA are designed to intervene in the event of a rescue or emergency. They come to the aid of civil and armed forces. They can intervene in the event of a cyclone, for example. The senior zone commanders are the ones who have authority over the ADM. In addition, these teams can also enhance the value of the overseas departments and communities via external practical work camps.

The SMA for the employment and training of young people

Each year, the SMA recruits approximately 40% of illiterate young people and 60% of young people without diplomas. The SMA offers a course aimed at strengthening and developing the socio-professional skills of those who receive training. The latter will have the status of volunteers within the armed forces. In general, all young people recruited into the SMA regiments are trained and made aware of the risks existing in the territory where they operate. They are also educated on how to react in the event of a natural disaster.

The training in question is first and foremost initial military training. In addition, there is refresher training, civic education and first aid training. Pre-vocational training is also included in the programme. The course will culminate in a personal aptitude certificate and will be completed by a driving licence.

The objectives of the SMA2025 project

The method and results of the SMA have enabled it to launch the SMA2025. This project is characterised by four objectives, one of which is to develop the initial employability of young people. This involves strengthening individual skills. The second objective is the reinforcement of the quality of the pathway in order to achieve sustainable effectiveness. Then there is the insertion of the digital shift via certain adapted pedagogical tools. The last objective is the amplification of the role of each regiment as a local platform. It is important to know that the SMA is a key player in the resilience of overseas France.

There are many agencies that claim to specialise in SEO. However, not all of them are competent. Certain criteria should be taken into account in order to understand who will be able to improve the SEO of your site. They will guarantee a better follow-up of the performance over time. They also ensure a quality relationship with the agency.

Optimal transparency on services

The nature of the services must be explained to you in a comprehensible and concrete manner. Whatever the level of understanding of SEO in Geneva, a competent agency will always be able to put itself within your reach. The agency should also be able to provide you with clear examples of the current optimisations it carries out on client accounts and also explain to you what the different types of action are aimed at. Before finishing the action plan, an agency will usually conduct a thorough SEO audit, while analysing the different structures of the site as well as its content. In addition, this will result in negative and positive points: a qualified agency will also be able to point out aspects of the site that are not worth correcting. This means that you do not have to make the extra corrections that are sometimes unnecessary. In the agency you choose, a specific contact person will be dedicated to managing your SEO. In principle, a relationship of trust is established with this person. In case of emergency or to study actions, you can contact this person and he/she will give you concrete answers. Your SEO will also provide rigorous reporting, usually on a weekly basis. In order to obtain complete data and analyse the behaviour of Internet users, a tool is frequently used. In his report, the account manager will indicate what actions were taken from the last report, and formulate advice for the next period. The agency must clearly indicate the frequency and nature of the actions, adapting them to your needs and structure.

Going beyond SEO

Several agencies offer complementary services to SEO in Geneva. Sometimes these can effectively compensate for natural referencing that is weak or which has little potential. Whether or not it offers management of levers such as affiliation and social networks, a SEO agency can generally provide recommendations that include other levers. Sometimes, it is necessary to admit that the possibilities of progress in SEO in Geneva are limited and that other solutions will be more appropriate to the situation. A new approach of requesting a SEO audit and a quote may also be considered for the other levers. For referencing on Google, the rates vary according to the type of referencing: paid or natural. In any case, there are many ways to improve your SEO. You should therefore inform yourself well on the subject.

Measuring the promise of results

For SEO, optimising the website is done according to established rules, often bringing positive results. However, the extent of the results depends strongly on the site itself, its audience and its activity. It is therefore not possible to announce with certainty the numerical results. The serious agency knows this and will also propose actions to optimise the natural referencing. However, it will not commit itself to a precise level of performance. It is essential to bear this point in mind and to take the promises made by certain agencies with measure. Commitments of this kind made by the agency must be contractualised, otherwise it may be considered invalid. Your commitment to the agency must be clear. The serious agency does not always have to resort to long-term contracts in order to retain its client. A reasonable length of engagement is usually a maximum of one year. Any renewal of the contract should be announced in advance. There should be no tacit renewal.

Longevity of the relationship

The first results of actions taken are generally not instantaneous. Natural referencing is the lever for a relatively slow progression. In this case, it is essential not to jump to the conclusion that the agency is incompetent when results are slow in coming. The first effects on raking should be felt after about six months. In order to determine the extent of progress, consider checking the positioning at regular intervals. Competent SEO experts should listen to you. They should also offer customised solutions that match your ambitions and structure. The SEO audit should be accompanied by relevant advice in line with the strategy. Thanks to appropriate optimisations over a long period of time, it is always possible to improve the referencing, whatever the state of the site. Build a trusting relationship with the agency to ensure lasting and more positive results.

Brands and companies have always used billboards or flyers to advertise their products. But nowadays, they use an influencer. However, becoming an influencer doesn’t come naturally, it takes preparation. Find out what it takes to get there.

Find the right words to attract an audience

The first step you need to take to become an influencer is to know how to express yourself. If you are doing a video segment, you need to have a good command of public speaking. This skill will prevent you from stuttering during your video. Add a touch of humour to make the topic less linear, without straying too far from the subject.  Funny videos deliver a message better than serious ones. Use simple formulas so that everyone can understand you easily without having to rack their brains. This way, people who watch your video will pay more attention to what you say. And if you prefer to write what you say before you shoot, find words that are understandable and that will arouse interest. Be clear and precise, and don’t write too long texts.

Be convinced of what you are saying

Be convinced of what you are saying. This is the golden rule for becoming an influencer. This mindset is important because it will be reflected in your posture and the way you speak. That’s why you need to care about the cause you are advocating for. It will be easy for you to find the right words to convey the message effectively.

Once you have mastered your arguments, you will be able to formulate the right expressions to convince. And if it’s an advertisement for a new brand, for example, you can even include a small testimonial in your video. This will make those who watch your video more likely to buy it and then use it.

Use the best communication tools

To become an influencer in a world where the technological revolution is evolving at a great speed, mastering the means of communication is a great help. The Internet, social networks and various video editing devices will be your best allies. You need to master at least these three tools to be able to influence so that you are not dependent on anyone. Manipulate the editing devices to record a video where you argue and give advice on a topic. Then, to get the most views, you should post your video on a YouTube channel or on social networks. The videos you send out can go viral especially if you use Instagram and Facebook. And if you want to become an influencer by writing texts, don’t forget to insert a hashtag. This is important to highlight the message you want to convey.

Nowadays, the media is used for information and entertainment. It is also used for product launches, sales maintenance and consumer goods. What do you need to know about the media? Here is some information that may help you.

The most common types of media

Media are all means of disseminating or communicating documents, works, audiovisuals or sound messages. It is about transmitting information to a large number of people. There are different types of media. The web is an Internet service that allows users to consult codes and pages from a browser by inserting keywords.  The internet is the computer network that is accessible to all. It facilitates the transmission of information on different media. Television is a device for playing different programmes or TV channels. Radio is a device that transmits sound broadcasts by air. Print media are publications, articles and writings such as journals, newspapers and magazines. It is sometimes accompanied by pictures.

What are the necessary details about media?

Media transmits information in the manner of a mirror representation for activities. It can be said that it is a reflection that keeps us up to date.

The term media is on a large scale the response to the rapid demand of the public. In large countries, the media are more developed and owned by large industrial companies.

It is important to know that new technologies work with the Internet as ICT or Information and Communication Technology. The latter allows for features such as identifying the target and using cookies, configuring or personalising messages and collecting information online.

The different types of media are important, especially if you want to keep up with the news and new technologies.

What should be done to get the best media coverage?

By working with different types of media, the solution to certain problems becomes systematic. To get your media coverage, you will need to follow a few steps: identifying the right topic or its relevance and geographical proximity. Many people are interested in the media when the information is nearby. Tapping into recent news stories makes it easier to plan to unveil your products. It is also important to consider the major event in the news and the originality of the information. A story should be out of the ordinary. Bad news should be hyphenated. The media’s priority is bad news.

The various news items provide an unusual product first. It is also necessary to define the right period or season before negotiating exclusivity.

In the past, traditional forms of media were the only way to get your message across to the public. However, in today’s digital environment, there are many new ways to get the attention of the general public or specific groups of people. While the value of new media is undeniable, the benefits of traditional media should not be overlooked.

What is traditional media?

Traditional media refers to any element or set of elements that relies solely on physical form to convey meaningful information or messages in the minds of users. It can also refer to any form of mass communication available before the advent of digital media. Traditional media refers to advertising channels that have been used for decades. These are the tried and tested methods that companies have relied on for years. These channels can be very effective, and for many companies they account for the entire advertising budget.

Examples of traditional media

Traditional media, also known as mass media, includes radio, television, cable and satellite, print and billboards. Television is the mass medium par excellence. Traditional media are the forms of advertising that have been around for years, and many have been successful with traditional media campaigns. There are advantages and disadvantages to mass media, whichever form you choose. The type of media that works best for you depends on the demographics, information, budget and personal preferences you wish to target.

Advantages of traditional media

People trust what is familiar to them. Television has been delivering (mostly) factual information for decades. People are more likely to trust a journalist than Facebook.

Television and radio are still alive and well. According to a recent report, 88% of media hours are spent watching television and 92% of media hours are spent listening to the radio. That’s a lot of time spent on these two traditional media, and it doesn’t seem to be slowing down any time soon.

Old media can save you time and money. Sure, traditional media like direct mail can be a bit expensive, but when it comes to a large audience, TV and radio will bring you more revenue.

Overall, the advertising world has definitely moved to new media, but most of the old media are alive and well! And you don’t have to choose one or the other. Embracing both traditional and digital media tactics can be extremely beneficial to your business.

E-commerce is a business strategy aimed at bringing merchants and buyers together on the Internet. In general, transactions of goods or services are carried out through an online shop, a mobile application, and other sales channels such as marketplaces, social networks or affiliate platforms. By creating your own e-commerce site, you can take control of your business while building a real brand identity. In other words, building an e-commerce business maximises your brand awareness.

What are the different forms of e-commerce?

When you want to sell your services or products online, you have the choice between selling your products or services to professionals or individuals. Business-to-consumer or BtoC e-commerce is the most popular form of e-commerce worldwide. On the other hand, Business-to-Business or BtoB e-commerce is a practice that offers new sources of revenue for merchants who wish to take their business to the next level. In addition, setting up an e-commerce business is a great way to launch your business or expand your online presence, as e-commerce has several advantages such as the ability to reach a large audience.

How does e-commerce work?

Generally speaking, e-commerce allows buyers to discover the service or good of their choice online. Indeed, some Internet users know exactly what they are looking for on the Internet. Therefore, they browse search engines or marketplaces to find what they need. Other buyers, however, choose to go to social platforms. Once the buyer has seen what they are looking for, they can place their order online and it will then be delivered to their home or shipped. You can then sell your products directly from social networks or through an online shop. By deciding to set up an e-commerce business, you will have more control over your business and can build a real brand identity. E-commerce is therefore a very practical method!

How to set up an e-commerce business?

To set up an e-commerce business, you need to make financial calculations. This strategy allows you to make a profit. It is also important to analyse the market. For this, you can do a market survey to get a good overview of your competitors’ business. You should also create a strong brand identity, as the value of your business will come from your brand. You can also establish a content strategy to generate organic traffic. Some entrepreneurs offer free products to boost sales. Others run promotions to promote a product.

Having an e-commerce site makes your products or services more visible on the Internet. To be successful in your online business, you need to make financial calculations, examine the market and install a content strategy.

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