Archive for the ‘Articles’ Category

I’m often asked why a business should bother with Internet Marketing and it’s actually a very difficult question to answer, because it really depends on where a business is starting from, what they are hoping for and how it fits into their overall strategy.  However, there are often some common themes and I thought I’d just list a few of them here to get us going – with the plan being to expand on these in the coming weeks. Read the rest of this entry »

Many small businesses fall into one of three camps when it comes to their own online piece of real estate; they have either had a son, sister or friend build a site as a favour; they might have bought something like Front Page and tried to do it themselves or they have paid a web design company to do it for them – and then continue paying every time they want to update something. Read the rest of this entry »

Up until now, you have done a lot of planning and preparation. You have thought about the products or services you would like to offer, you have considered how the new business will fit into your life and you have also done a brief analysis of your business costs to enable you to determine your selling price. April then, is the month you are going to start to put it all into practice. Read the rest of this entry »

There are only two ways you can make money, whether on the Internet or in the real world. The first is to sell something that someone else has produced, whether product or service; the second is to make it yourself or offer your own unique services. Either way, you need to be certain that the price you’re charging is realistic, both in terms of persuading customers to part with their cash and giving you a profit. Read the rest of this entry »

So Christmas has finally come and gone, the decorations have lost their sparkle and the party poppers have popped their last. You await the dull thud of the first credit card bill or bank statement of 2008 whilst anticipating your return to work. Surely there has to be more to life than this? Read the rest of this entry »