Business Social Intelligence is a phrase I’ve coined that mixes Social Intelligence with Social Networking for Business.  Daniel Goleman certainly didn’t intend that this mix be created when he first wrote his book Social Intelligence.  In that book it refers principally to one’s personal relationships in the real world and how one interacts with others socially.  He talks about their being seven different aspects to Social Intelligence and over the next few weeks I’ll be demonstrating and explaining how you can take your Social Intelligence online and into networks like Facebook, Twitter and LinkedIn.

I’ve also created a very light hearted quiz, that gives you an insight into how you perform on the business social intelligence ratings - this is not scientific and it is not endorsed by anyone so do take it as you find it and have fun!

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Some time ago, you may well remember, I undertook a challenge to raise money for charity through the sale of my ebook, LinkedIn Made Easy.  Whilst I didn’t reach the dizzy heights I’d hoped to, I did raise a reasonable amount and it has now all be distributed.   Read the rest of this entry »

This is a fully funded (for some companies and organisations based in the West Midlands) workshop being run in conjunction with Chameleon Training in Birmingham that will show you how to implement a clear strategy for developing your organisations online presence, making technology work for you, targeting your market most effectively and increasing your sales potential.

This workshop is not just about getting more hits to your website, it’s also about how you can use the Internet to engage with the right people at the right time, all the time.

What will be covered?

• How to evaluate the effectiveness of your existing web site
• Web site Accessibility, what is it and why should I care?
• Why knowing your audience is so important
• How Social Media can help you to connect with, and listen to, your customers
• Understand the use of twitter, blogging and facebook, how can they help you?
• How to create a “value buzz” about your company
• The secrets of effective On Line Social Communications
• Understand the effectiveness of Email marketing, how to avoid the common traps
• Understand how Search Engines actually work
• What is “Pay Per Click” and can my organisation make use of it?
• How to design an Internet Marketing campaign
• How to generate targeted website traffic to your site
• How to measure the return on investment
• Why even negative feedback can be good for your business

A ‘hands on’ workshop designed to help you market your business more effectively.

You will have a greater understanding of what to say, who to say it to and how to say it.

Date

19th July 2010

The Venue

Each workshop takes place at Century Computing Software Services Limited, 1st Floor, Waterways Building, Bayleys Lane, Tipton, West Midlands, DY4 0HB with lunch and refreshments provided. Please call or email for dates and availability.

The Costs

Subject to your eligibility one place per organisation on this workshop is fully funded.  Other companies and organisations may attend, but the cost per attendee is £500.

To discuss your requirements and or to book a place on this workshop, please call:

Ian Clarke (Tel: 0121 454 6770) or Sue Wiles (Tel: 0121 440 3859)

Delicious social bookmarking is a great way to get your website and your content noticed by more people.  But it can help you to achieve so much more than that too.  The slideshare presentation below helps to explain just what you can do to build a strong brand online. Read the rest of this entry »