Just in case you were wondering what the answer to the question was: The Internet is the network infrastructure of millions of computers and cables that span the globe and the Web is a way of looking at some of the information that is held on those individual computers through a browser like Internet Explorer, Firefox or Opera.

Good Luck!

Linda

So, check your email inbox for the confirmation email and click the link it contains. If you are an AOL user or are unable to click on links in emails, you can simply copy and paste it into the address bar of your browser and press enter on your keyboard.

If you don’t appear to have had your email within a few minutes of pressing submit it may have gone to your junk or spam mail folders by mistake so do check there first.

If you have any other queries about the hints or tips, you can always call me on 0845 3882396 or simply use the REPLY function within your email.

In October last year, Google’s share of online advertising revenue was reputed to be 40%. Which means that if you are looking to advertise on the web, you would do well not to ignore it. In addition to the fact that Google also seems to drive about 90% of search engine traffic, this is combination that can work wonders for any business.

But …. how do you do it successfully and for as little cost as possible. At present, I pay around 3p-5p for each click on one of my adverts online and these clicks drive many of the orders I receive as well. What is important is similar to search engine optimisation, your advert needs to be consistent with the search terms people are using.

Therefore the work includes looking at the search terms to bid on, how you phrase your advert for maximum success, how to measure the ROI of your advertising spend and how to use your competitors to your advantage!

If you have received emails which have links in them, you should be able to open them from within the email programme, if you aren’t able to open them for some reason, you can simply copy the link and paste it into the address bar of your browser. Once you have pasted the address in, you should then press the enter key on your keyboard (this applies particularly to users of AOL).

I am very much looking forward to talking to you in your first email and in subsequent ones of the next couple of weeks

Kindest regards,

Linda

So, check your email inbox for the confirmation email and click the link it contains. If you are an AOL user or are unable to click on links in emails, you can simply copy and paste it into the address bar of your browser and press enter on your keyboard.

If you don’t appear to have had your email within a few minutes of pressing submit it may have gone to your junk or spam mail folders by mistake so do check there first.

If you have any other queries about the hints or tips, you can always call me on 01300 341240 or simply use the REPLY function within your email.

To receive them, all you have to do is leave your details below. You will receive an email asking you to confirm your email address and when you have done that, you will start to receive one a week for as long as you want to. You can unsubscribe at any time and we promise that we will NEVER share your information with anyone else at all.

If you don’t appear to get your first email within just a few minutes of pressing the submit button, then do check your junk or spam mail folder as it may have been diverted there by mistake!

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If you have, then I’m about to introduce you to the biggest phenomenon in website publishing to hit the Internet since 1994. It’s called Wordpress and is the software used to power both this website and my other main one, The Hysterectomy Association.

I’ve been building websites since 1995, and started The Hysterectomy Association site in 1996. Over the years I’ve acquired many skills and abilities including spending many long hours slaving over a hot computer keyboard hand coding the individual pages of the sites I built.

But not any longer …..! since discovering content management systems like Wordpress, my life has transformed. Now I can concentrate on what I have to say rather than making sure all the programming is right.

Wordpress is the software I use on most content rich sites these days, and it’s also the one that I use with various clients as well. Why? Because it is so easy to use that a complete novice can be up and running in just a few hours. So, why not give it a try for free and get started by signing up to receive a brilliant FREE ebook that talks you through the how’s and why’s of wordpress.com AND get’s you started with confidence.

Last month you were introduced to just a few of the ways in which you could get your brand new business up and running for minimal cost but with maximum exposure. However, with the best will in the world, there are some businesses that just need to have their own website.

Many small businesses fall into one of three camps when it comes to their own online piece of real estate; they have either had a son, sister or friend build a site as a favour; they might have bought something like Front Page and tried to do it themselves or they have paid a web design company to do it for them - and then continue paying every time they want to update something.

This month though, I’d like to introduce you to a completely different approach to setting up your own website, one that could be done in a matter of hours, which looks highly polished and professional from day one, is easy to change and update whenever you want to, but more importantly is very low cost. When you are ready to take it to the next stage, it is also easy to move and develop.

To set up a website, you need to have the following things in place:

1. a website address (URL or domain name to those techno-bods amongst us)
2. some space on a computer that is permanently linked to the Internet (this is called hosting).

You can purchase your web address from almost anywhere, the company I use is called Namesco and a URL from them will cost around £12 for the first two years.

As for the online hosting space, I’d like to suggest you check out a service called wordpress.com. Their mission in life is to provide you with a free website that you can point your brand new web address towards. Now, before those of you who are more technically aware start saying ‘but that is ‘blog software’ - I’d like to point out that a blog is just a website by any other name and actually wordpress is hugely powerful content management software that I use to run my own websites.

So, visit wordpress.com and set up an account, when you are offered the option of creating just an account or being given a blog - check the box that say’s ‘gimme a blog’. Login to your account and start by choosing a look and feel for your new website, bear in mind that this isn’t set in stone and can be changed on a whim at any later date you wish. With some themes you can also change logo’s so you could add your own if you want to.

When you have sorted out how you want the site to look, you can then start adding information to it. I’d suggest you EDIT the About page to give some information about your business, and then create a Contact Us page with your business address and telephone number. You can edit pages by clicking on Manage and then Pages.

You will then need to make your About page your new home page - that is the page that first time visitors to your site will see first. To do this, you need to click on Settings and then on Reading. Under Front Page Displays, select the button next to Static Page and use the drop down menu next to Front Page to find your About page. Don’t forget to keep using the View Site button to see how it all looks and don’t forget, if you make a mistake you can easily change it!

If you would like a quick start guide to using wordpress why not visit my website www.growabetterbusiness.co.uk and get one today!